Is it really crucial if everyone knows your mission or purpose while
delivering your finest goods or services?

As I drift into this thought I look over my desk and lock eyes with a
laughing Buddha I have a laughing Buddha on my desk. On his marketing
pamphlet it says, “Rub his belly once a day and prepare for a life full of
joy, luck and prosperity!” I was sold once I read that, a perfect reminder
of what I aim for every day. I even find myself smiling when I see him;
it’s a good feeling.

When it comes to the big brands I’ve always wondered if they reached this
massive brand awareness because of their mission. Could something so simple
really be the answer? Here are some of my favorites:

Starbucks: To inspire and nurture the human spirit – one person, one cup
and one neighborhood at a time.

Facebook: To give people the power to share and make the world more open
and connected.

Google: To organize the world‘s information and make it universally
accessible and useful.

Microsoft: To enable people and businesses throughout the world to realize
their full potential.

Yahoo!: To be the most essential global Internet service for consumers and

YouTube: To provide fast and easy video access and the ability to share
videos frequently

Are you reaching your mission? What impression or lack of are you leaving
behind? I recommend considering these questions when you are developing
your mission statement.

Making sure your mission statement is clear connects to your brand and
defines your business plan. It could be just what you’ve been looking for;
to create that pride and recognition that keeps everyone smiling.

And with that I leave you with my own personal mission for the day: Always
leave them smiling.

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